GEOSPATIAL ANALYTICS

Geospatial Intelligence for Territory- and Market-Based Decisions
Reduce risk and make decisions backed by accurate geospatial intelligence. At Infomedia, we connect socioeconomic data, geospatial analytics, and territorial segmentation to transform expansion, investment, and market positioning into strategically informed decisions.
Contact Us
Análisis territorial-Infomedia
The Market Challenge

Many decisions regarding expansion,
segmentation, or investment are made based on
partial, generalized, or
outdated information.

Análisis de mercado-Infomedia
01.
Opening a branch without understanding the actual socioeconomic environment.
02.
Investing in an area where demand is inconsistent.
03.
Launching campaigns without understanding the market's territorial composition.

The risk is not always immediate. but it is cumulative... and costly.
Every ill-founded decision represents tied-up capital, missed opportunities, and slowed growth.

At Infomedia, we perform socioeconomic inference at the city-block level across Mexico, enabling highly accurate geospatial analysis through a model accessible by geographic unit.

Inteligencia territorial-Infomedia
We Don't Sell Data. We Develop Geospatial Intelligence for Real Business Decisions.
Nivel socioeconómico-Infomedia
Our model estimates socioeconomic levels across microzones throughout the country, enabling highly accurate geospatial analysis.
We combine statistical rigor, official data sources, and proprietary models to ensure decisions are supported by methodology—not assumptions.
Decisiones basadas en datos-Infomedia
Evaluación de mercados y territorios-Infomedia
It enables market and territory evaluation with the level of detail needed to transform strategic decisions.
Marketsizer-Infomedia

MarketSizer

Measure Your Market Before You Invest

As part of our Geospatial Analytics service, MarketSizer is our flagship solution for the B2B segment. It is designed to estimate the true size of a market before making business decisions.
It allows you to:
  • Analyze markets by ZIP code.
  • Estimate the economic potential of an area.
  • Visualize geospatial behavior.
  • Integrate historical sales data for personalization.
  • Evaluate entire regions.
Contact Us
Industries Where It Is Applied
Franquicias-Infomedia
Franchises
Retail-Infomedia
Retail
Inmobiliarias-Infomedia
Real Estate
Financiero-Infomedia
Financial Services
Empresas B2B-Infomedia
B2B Companies
Gobierno-Infomedia
Goberment
OUR B2C PRODUCTS
Análisis poblacional-Infomedia
SocioGrid
Understand the socioeconomic composition of a territory.
Analyze population distribution by socioeconomic level across homogeneous areas, designed for B2C applications.
Strategic Applications
  • Advanced territorial segmentation.
  • Commercial planning.
  • Digital marketing strategies.
  • Geospatial B2B social media strategies.
  • Identification of areas with specific socioeconomic concentrations.
SocioMap
Evaluate a specific location before making a decision.
A B2C product that analyzes specific coordinates and estimates the associated socioeconomic environment.
  • Retail location evaluation.
  • Real estate studies.
  • Feasibility analysis.
  • Localized investment decisions.
Contact Us
STRATEGIC APPLICATIONS

Aplicaciones Estratégicas

By decision type

  • Opening new branches
  • Territorial expansion
  • Investment evaluation
  • Advanced market segmentation
  • B2B social media strategy
  • Institutional planning

By industry

  • Franchises
  • Real estate
  • Retail
  • Financial
  • Government
  • Marketing agencies
  • B2B companies
At Infomedia, we first understand our clients before developing any analysis.
1

We listen to your objectives (expansion, digital segmentation, territorial investment, branch evaluation).

2

We design the appropriate research proposal.

3

We conduct the territorial and socioeconomic analysis.

4

We deliver an interactive dashboard within weeks.

5

We include specialized training to ensure accurate interpretation.

Our analytics are backed by official sources such as INEGI, DENUE, and national economic registries.

We use proprietary statistical models that ensure methodological rigor, consistency, and reliability in every estimate.

All products include access to an interactive dashboard that allows you to:

  • Explore geographic areas
  • Visualize market behavior
  • Analyze segmentations
  • Download strategic reports

Your dashboard will be ready in a matter of weeks. It includes specialized training for the client's team.

Discover Our Business Case

Learn more about our solution and how geospatial intelligence can transform an expansion process into a well-informed business decision.
Read Case Study
hand at

Have Questions? We Have the Answers

  • Infomedia is the only company in Mexico that performs socioeconomic inference at the city-block level nationwide. Our proprietary model is backed by official sources such as INEGI and DENUE, providing a level of geospatial accuracy unmatched in the market.
  • We use proprietary statistical models that combine official information, economic records, and geospatial variables to generate robust, methodologically validated estimates.
  • The estimated delivery time is approximately two weeks after project confirmation and scope definition.
  • For MarketSizer, yes. It can be customized if the company has historical sales data or other relevant internal information.SocioGrid and SocioMap include standardized dashboards with the variables corresponding to each product.
  • Yes. All products include specialized training to ensure the correct interpretation and strategic use of the information.
  • It is designed for organizations that make decisions based on territory and market insights.If your company needs to expand, open new branches, evaluate regional markets, analyze specific locations, or reduce investment risk, MarketSizer can provide strategic value.
  • Yes. They help identify areas with specific socioeconomic characteristics, enabling more precise geotargeted marketing campaigns.

¿Ready? to Get Started? Discover Geospatial Insights for Smarter Decisions

 

Contact Us
Direct Contact
Group 21
contacto@infomedia.com.mx
telefono
+52 55 5662 3506