GEOSPATIAL ANALYTICS

Geospatial Intelligence for Territory- and Market-Based Decisions

Reduce risk and make decisions backed by accurate geospatial intelligence. At Infomedia, we connect socioeconomic data, geospatial analytics, and territorial segmentation to transform expansion, investment, and market positioning into strategically informed decisions.

El problema del mercado

Muchas decisiones de expansión,
segmentación o inversión se toman con
información parcial, generalizada o
desactualizada

01.

Abrir una sucursal sin conocer el entorno socioeconómico real.

02.

Invertir en una zona donde la demanda no es consistente.

03.

Lanzar campañas sin entender la composición territorial del mercado.

We Don't Sell Data. We Develop Geospatial Intelligence for Real Business Decisions.

Our model estimates socioeconomic levels across microzones throughout the country, enabling highly accurate geospatial analysis.

We combine statistical rigor, official data sources, and proprietary models to ensure decisions are supported by methodology—not assumptions.

It enables market and territory evaluation with the level of detail needed to transform strategic decisions.

MarketSizer

Measure Your Market Before You Invest

As part of our Geospatial Analytics service, MarketSizer is our flagship solution for the B2B segment. It is designed to estimate the true size of a market before making business decisions.
It allows you to:

Analyze markets by ZIP code.
Estimate the economic potential of an area.
Visualize geospatial behavior.
Integrate historical sales data for personalization.
Evaluate entire regions.

Industries Where It Is Applied

Franchises

Retail

Real Estate

Financial Services

B2B Companies

Goberment

OUR B2C PRODUCTS

SocioGrid

Understand the socioeconomic composition of a territory.

Analyze population distribution by socioeconomic level across homogeneous areas, designed for B2C applications.
Strategic Applications

Advanced territorial segmentation.
Commercial planning.
Digital marketing strategies.
Geospatial B2B social media strategies.
Identification of areas with specific socioeconomic concentrations.

SocioMap

Evaluate a specific location before making a decision.

A B2C product that analyzes specific coordinates and estimates the associated socioeconomic environment.

Retail location evaluation.
Real estate studies.
Feasibility analysis.
Localized investment decisions.

Aplicaciones Estratégicas

Por tipo de decisión

Apertura de nuevas sucursales
Expansión territorial
Evaluación de inversión
Segmentación comercial avanzada
Estrategia de Social Media B2B
Planeación institucional

Por tipo de industria

Franquicias
Inmobiliarias
Retail
Financiero
Gobierno
Agencias de marketing
Empresas B2B

At Infomedia, we first understand our clients before developing any analysis.

Escuchamos tu objetivo (expansión, segmentación digital, inversión territorial, evaluación de sucursales).

Diseñamos la propuesta de investigación adecuada.

Ejecutamos el análisis territorial y socioeconómico.

Entregamos un dashboard interactivo en cuestión de semanas.

Incluimos capacitación especializada para garantizar una correcta interpretación.

Nuestra analítica está respaldada por fuentes oficiales como INEGI, DENUE y registros económicos nacionales.

Trabajamos con modelos estadísticos propios que garantizan rigor metodológico, consistencia y confiabilidad en cada estimación.

Todos los productos incluyen acceso a un dashboard interactivo que permite:

Explorar zonas geográficas
Visualizar comportamiento del mercado
Analizar segmentaciones
Descargar reportes estratégicos

En cuestión de semanas tendrás tu dashboard listo. Incluye capacitación especializada para el equipo del cliente.

Have Questions? We Have the Answers

Infomedia is the only company in Mexico that performs socioeconomic inference at the city-block level nationwide. Our proprietary model is backed by official sources such as INEGI and DENUE, providing a level of geospatial accuracy unmatched in the market.
We use proprietary statistical models that combine official information, economic records, and geospatial variables to generate robust, methodologically validated estimates.
The estimated delivery time is approximately two weeks after project confirmation and scope definition.
For MarketSizer, yes. It can be customized if the company has historical sales data or other relevant internal information.SocioGrid and SocioMap include standardized dashboards with the variables corresponding to each product.
Yes. All products include specialized training to ensure the correct interpretation and strategic use of the information.
It is designed for organizations that make decisions based on territory and market insights.If your company needs to expand, open new branches, evaluate regional markets, analyze specific locations, or reduce investment risk, MarketSizer can provide strategic value.
Yes. They help identify areas with specific socioeconomic characteristics, enabling more precise geotargeted marketing campaigns.

¿Ready? to Get Started? Discover Geospatial Insights for Smarter Decisions

Direct Contact

contacto@infomedia.com.mx

+52 55 5662 3506